Macheads prides itself on it’s reputation for dependable technical support, timely repairs and wealth of knowledge for the Alice Springs community and surrounds. These qualities were the design and development guidelines for the redesign of the Macheads website. A new logo and identity was also developed in the process of designing the website which was in turn rolled out across all printed material for the company.
The Drug & Alcohol Services Association and NT Government re-engaged DriverWeb to develop an innovative approach that went above and beyond the 2010 - 11 ‘That’s Enough’ campaign we created. Our proposal was to help create a ‘movement’ of motivated young people to learn, discuss, reflect and share their thoughts about their personal alcohol consumption and that of their friends, family and community.
The campaign launched with a public ‘Flash Mob’ performance, a parody of the Jimmy Cliff classic ‘I can see clearly now’. Over 20 youths volunteered their time and energy in the performance. This video formed a number of TV commercials and a 2 minute feature video online all drawing people to the website. The website is a highly interactive site that encourages people to join the movement, create and share content, play an interactive game, get involved in physical challenges with the community and enter a video competition. We ‘gamified’ the experience so that all these activities and interactions with the website earned members badges and points, the highest point scorer each month earns themselves an iPad just to say thanks for being involved.
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We specialise in new media. We focus on creating Websites, Applications, Viral Videos & Social Media because that is what excites and engages us. To read more about what we do and how we do it click the icons above.
We really get to know our client’s business in order to work out how to engage their audience. We work closely with our clients to understand and document the needs of each project.
MoreSounds like a buzzword I know...all it really means is when we design and develop a solution, we constantly ask ourselves what would the end user want or do?
MoreWhether your project needs the technical expertise of a database engineer, an animation specialist or the attention to detail of a CSS/HTML wizard, our team can handle it.
MoreWe are in a world where a company or individuals’ message can be viewed by billions, without them paying a cent to a TV station or booking agency.
MoreWe understand that content is KING in the online environment. When we write copy, we aim to delight, engage and surprise the audience whilst remaining ever-mindful of best practice Search Engine Optimisation.
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